Save 20% at Play It Again Sports Madison


Play It Again Sports Madison is offering WMLL families a 20% discount on ALL baseball, softball, lacrosse and soccer gear, accessories and training aids all weekend – Friday, May 22 – Sunday, May 24.

  • Friday & Saturday: 10 AM – 5 PM
  • Sunday: 12 – 4 PM
  • Monday: Store Closed Memorial Day

Two ways to shop

  • Shop in store – limit of 5 people in store at one time with masks required
  • Shop at & then pickup items curbside – call 608/824-3920 when you are at the store & an employee will deliver your order to your backseat or trunk

Sell or trade-in used equipment

Play It Again Sports Madison has also resumed buying back quality used sporting gear for cash, trade in towards something new or donation to the WMLL player scholarship fund (see below)!

Play It Again Sports Madison sponsors a new equipment add-on to WMLL players scholarship fund.
An easy way to contribute is to trade in sports or fitness gear at Play It Again Sports Madison & tell them you’d like to donate the store credit to the West Madison Little League equipment scholarship fund.  Scholarship players in need of basic gear should contact Brian Beutter at to request assistance.

About Play It Again Sports Madison
Play It Again Sports Madison is located in Market Square Shopping Center on Odana Road and is a locally owned franchise that sells both brand name new and gently used sports and fitness gear and allows trade ins of gently used gear for either cash or store credit, essentially creating your own discount.  With kids growing out of their gear each year, they are a great resource to the community, as you can find used cleats for as low as $9.99 for youth sizes as well as a great selection of used gloves, bats, pants, batting helmets and more.

Not sure what equipment your child needs or what equipment complies with Little League rules?  Click HERE for a baseball list & HERE for a softball list.